If any company is struggling at all to make the link between a successful social media strategy and sustainable sales growth, NetBase offers a comprehensive explanation of how social media tools can make all the difference in protecting their image and gaining new customers. A successful social media campaign for a brand involves much more than simply making sure that social media users are having positive interactions with their brand. It also protects the company against serious backlash by pointing out problems before they spiral out of control. NetBase explains below how social media tools serve a variety of purposes for businesses who rely on their online image to stay afloat.
An Introduction to Using Social Media Tools for Your Business
In addition to investing in social media marketing campaigns, companies are depending on social media tools to give them a detailed view of how their brands are performing online on all of the major social media sites. These reports go much further than simply detailing whether the company had sales growth over a period of time. They provide data to back up explanations of how companies can boost their online image. This includes tracking conversations about the brand and identifying ways to improve customer perception of a company.
Sometimes the most valuable information that a strong social media service can provide is what a brand’s competitors are doing if they are beating out that brand in attracting new customers or retaining existing ones. This involves performing detailed market research to gain a full understanding of the market for a particular brand. An effective social media tool will collate a full profile of what a potential customer looks like for a particular brand based on their social media behaviors.
Using Artificial Intelligence to Analyze Social Media Campaigns
Advanced social media companies like NetBase incorporate analysis based on artificial intelligence so that they can perform a more in-depth review of a brand’s online presence. This includes making sense of scattered conversations online between a company’s target customers to come up with a detailed analysis of what customers approve of and would like to see improved by a company. Given the extent of data that is available on social media interactions, it is impossible to perform a complete analysis of these data points without innovative tools to track and review them all. Many other social media tools are far less innovative when it comes to investing in the proper technology to provide companies with proactive analyses of their brands.
The Social Media Analysis Tools Provided by NetBase
NetBase is well-known as one of the most trusted and experienced providers of social media analytics for companies that are invested in tracking their return on their social media marketing spends. The services offered by NetBase go a step beyond just telling companies whether their investment improved sales or not. NetBase helps companies identify potential problems with their social media profiles before they explode into full-blown crises that require significant time and resources to fix. This proactive approach to social media monitoring makes NetBase a close partner to many major brands who rely on the credibility of their online image to maintain their sales.
Instead of just taking the word of NetBase on its many success stories, potential customers can explore their many case studies available on their website. The diverse list of satisfied customers of NetBase bodes well in terms of demonstrating how valuable its services are across all industries and for companies of all sizes.