In the past decade, social media platforms have gained immense popularity globally. Instagram, in particular, has become a powerful tool used by businesses and individuals to showcase their brand, products, and services to a wider audience. When it comes to growing your Instagram followers, there are various strategies to achieve your goal, including buying followers. The question is, is it worth it? In this article, we explore the benefits and drawbacks of buying Instagram followers i Digic.
Benefits:
1) Boosts Social Proof – Instagram followers represent your social proof, which indicates how credible and popular your brand is. Buying followers can increase your follower count, which creates an impression of a popular brand. It helps to attract real followers who want to engage with you.
2) Increases Brand Awareness – Buying Instagram followers will help to increase your brand’s exposure. It can lead to more visibility on Instagram’s explore page, hashtags, and recommended pages, which can attract new followers.
3) Enhances Engagement – Instagram algorithm favors content with high engagement. When you buy followers, you are creating a platform that allows you to reach out to more people, leading to increased engagement. This, in turn, attracts more views, comments, likes, and shares, making your account more attractive to brands.
Drawbacks:
1) Fake Followers – The major drawback of buying Instagram followers is that some are fake accounts created by bots and use fictitious names. These fake accounts do not add any value to your account and cannot engage with your content. Such followers can hurt your credibility and reputation.
2) Decreases Organic Reach – According to Instagram’s algorithm, the more engagement you have with your followers, the more likely it is that your content will show up on other people’s feeds. If your bought followers aren’t engaging with your content, it will trigger the algorithm to believe that your content is not engaging, leading to a drop in organic reach.
3) Reputational Risk – As a brand, your reputation is everything. People may call you out for buying followers since it is deemed unethical. It may lead to loss of clients or the opposite of the effect you intended.
4) Quality Over Quantity – Buying Instagram followers affects the quality of your account. Instead of buying followers, focus on organic growth that will bring about better engagement, which will lead to long-term followers.
Conclusion:
The impact of buying Instagram followers depends on how they are used by the buyer. If you are using bought followers to improve your engagement, it still doesn’t change the fact that these followers are not genuine. In the long-run, accounts that grow organically with genuine followers have better engagement and sustainability. As a brand, it is essential to focus on your target audience and create relevant, engaging content while fostering an active community. Buying Instagram followers may seem like a quick fix, but it can harm your brand’s reputation. Remember, quality over quantity is essential, and organic growth will lead to long term followers, as opposed to fake ones.
