When it comes to search engine optimization, you need to know that Google keeps updating the algorithms. It is not possible for anyone to keep a track of these updates. However, if one is even able to do so, they might not be able to implement them. Thus, it is better to keep a track of the latest updates and trends and it will serve the purpose. Here are some updates that will be of help.
Know the core web vitals of your site
This is the new term for SEO, but it is essential to familiarize yourself with them. This is a new algorithm that helps to rank the pages based on its core web vital scores. Google defines that they are a set of metrics that measure responsiveness, visual stability, and speed. You need to know more about core web vital.
- Largest contentful paint (LCP)- it measures the speed of the page. It takes time to load the main content of a page. The most time LCP takes is 2.5 seconds or faster.
- Cumulative Layout Shift (CLS) – It measures the visual stability. This is an unexpected layout shift amount of visual page content. Mostly, CLS is less than .1.
- First Input Delay (FID) – It measures the page responsiveness. It takes time for a page to become interactive. Mostly, FID is less than 100 ms.
This has become a part of the strategy. This is a holy grail of search. It appears at the top of the SERP page or in position zero in a rectangular box. There is no option for selecting the content in it; however, you can only optimize your content that is shown in a featured snippet.
Understand the EAT Principle
This helps you to master the long term SEO success. EAT means expertise, authority, and trustworthiness. However, it is important to measure the reputation of your brand on the web.